This is one of the best quality of collars I've gotten online. The print is adorable, clear and vibrant. It doesn't seem like it will rub off easy which is great. The item arrived fast and looks super cute on my dog and matches his new bow tie from a different company perfectly! Thank you so much! I will be buying more collars from Oh My Pawd in the future for sure and recommending it to others! Be sure to measure your dog first so you get the right size.