Top critical review
Best for novices to email marketing
on October 8, 2017
This is a good book for novices. If you are not familiar with email marketing at all this book will give you good amount of information on how to get started. If you are experienced you are unlikely to find information that is ground breaking. Most useful are the suggestions for the best time to send emails, although the author does not provide specific references that document how the data was obtained. I don't agree with the recommended frequency of emails. I know from personal experience that I unsubscribe and block senders who send too many emails.
Ali Julia review