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This is a good book for novices. If you are not familiar with email marketing at all this book will give you good amount of information on how to get started. If you are experienced you are unlikely to find information that is ground breaking. Most useful are the suggestions for the best time to send emails, although the author does not provide specific references that document how the data was obtained. I don't agree with the recommended frequency of emails. I know from personal experience that I unsubscribe and block senders who send too many emails.

Ali Julia review
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on February 5, 2017
I fully recommend this book to those who wants to build contacts for their online marketing business.
The book is full of useful tips and guidelines on how you can build reliable email lists in the easiest way possible. You should therefore quit searching for different and various marketing leads and it is all time wasting and there is no telling the amount of money that you could possibly lose in the process. Eric Scott explains some simple and equally practical principles that anyone seeking to venture into the online marketing business for example as an affiliate marketer can comfortable trace, follow and implement.
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on August 30, 2016
As an internet market and online entrepreneur it is very important to master email marketing as it is one of the few contact points you have with your customers and potential customers. The book is worth reading as the value and quality of content are well above my expectations. Definitely read this and I would recommend it to many others
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on August 28, 2016
second book i read from this authors on the same topic and i am glad i did,i learn so much on those books about email marketing, the book explain clearly and step by step what we should do in order to suceed in email marketing,well written,easy to read and understand,recommend it to any new in email marketing
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on April 3, 2018
I will be, in the next year, launching a product, and will be creating and hopefully growing a mailing list. This book is perfect for someone like me – with little or no knowledge of the topic. Mr. Scott lays things out clearly in simple and understandable terms. When he does get into the more technical aspects, he explains them clearly.

The book’s strength was its emphasis on becoming an authority in your chosen field. As he points out, there are plenty of ‘experts’, but an authority is someone who experts turn to. Scott is quick to acknowledge it takes a lot of work and no small amount of time to be viewed as an authority, but once you achieve that status, it is much easier to market and sell your products and/or services.

That is also important – his information is general enough that even if you’re not selling a physical product, there is lots of great information to help you. The advice is practical. He points out that email is “permission-based communication”. That permission might be easier to obtain these days, but with inboxes full of email, he has practical advice on how to stay out of the spam box. He goes a step farther – he explains how you can get customers to consistently open your email.

Scott also points out that once trust is lost, it is almost impossible to win back. Before you provide a recommendation for a product or service, remember that your relationship with customers hangs in the balance. If you take a stand on an issue, be decisive, but also be sure you’ve done your research and that you’ll be on the right side of history.

He also explains the importance of blogs and how to implement them into your email marketing strategy. His best advice, though, is that blogs require an investment and the worst thing that can happen is for there to be stale blog posts. Better to delete them and start up again.

Planning is the key for success and you need to define what success is for you. Realistic goals, budgets, and time commitments are important to determine ahead of time. He mentions critical options your email should include (although he didn’t mention the dreaded ‘unsubscribe’ button that is mandatory in most jurisdictions). He discusses metrics and how to effectively determine what is ineffective and, more importantly, what is working well.

With over 2 billion emails sent every day, how do you get yours to stand out? Especially because sometimes your subscribers will feel like they are the ones who receive a billion or two. Scott goes into more technical aspects, but more importantly, he provides a list of the most popular products – pointing out their strengths and weaknesses as well as which would be more appropriate depending on your goals and size of anticipated customer base.

The piece of advice I found most helpful was how to grow as an authority. Scott suggest taking good notes as you learn – on what works, and more importantly, what didn’t. He went as far as to suggesting writing a book to put on Amazon. He made it sound easy – and it might be – but putting out rushed or sub-standard and unedited material is worse than nothing. If you do it right, though, it is something you can gift your subscribers.

Note, I’ve only touched on a fraction of the topics. If you’re planning to put together a business where email marketing can help, this is a great book.

Sam Slydell, as a narrator, did a great job. His voice, tone, and delivery were very suitable for the book. I look forward to listening to more books by both men.
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on April 21, 2018
As a scientist/novelist, marketing is about as far away from my professional training as you can get. Truth be told, I hate it and anything else to do with selling, or basically even business in general. This is why, all my life, I have made millions of dollars for other people instead of myself.

For a long time, I told myself life was too short to worry about things you didn't enjoy, and that I didn't really care about money. Recently, however, I've thought it might be worth the effort to give it a shot. I've begun researching ways to self publish my books, market a blog, and reach a wider audience. This book is one of the better ones I've come across. It's short, but it is concise, and it tells you what it says it will.

I now have a clear idea of exactly how to go about an email marketing campaign. A lot of these processes seem like they might be common sense, but there are a lot of subtleties you wouldn't think about unless someone told you. This book provided all the information I wanted and more. On to step two.

I received a review copy of this book for free at my request and have voluntarily left this review.
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on March 23, 2017
The first widely circulated, bound book (a codex) was the Greek New Testament; the first major, printed book (circa 1455 AD) was the Guttenberg Bible. In both instances, Christians were early adopters of new technologies and used them to advance their evangelism. For example, the codex was important to missionaries because it was easier to transport than a scroll; the Guttenberg Bible was a priority to protestant reformers because Bible was considered to be the sole authority for the church’s teaching. In today’s environment it is therefore not surprising to see evangelists and churches being quick to exploit email and other social media in promoting the Gospel. But, how is that best done?

In his book, Email Marketing, Eric Scott observes these business values as helping establish credibility in email marketing:

1. “Precipitate positive change in the world.
2. Resolve all types of issues…
3. Be a moral agency.
4. Generate enthusiasm in employees and clients.
5. Make things happen. Have a positive outlook…” (2-3)

Supporting these values are internet standards like:

1. “Customer service—how you treat your clients.
2. Transactions—the amount of time purchases take or the way they are handled.
3. Handling of currency—the protocol you follow in case of theft, where you store money, and who is allowed to handle the money.
4. Client demands—the requests of your customers.
5. Marketing—the way you advertise your company.
6. Organizational tasks…” (3)

The drift in all of this is that in an environment where time is precious and expectations are high, many details are involved in establishing the trust of customers. Scott observes: “People these days see everything as black and white. You are either trustworthy or not.” (4) Tough crowd to please.

Although I have had an email newsletter since my early seminary days (circle 2009), I never really understand exactly how to use the medium properly. When I graduated in 2013, I had three separate lists of supporters who I would write periodically which I merged into a common list and started using MailChimp to manage each month. For a while, I hoped that my supporters would migrate to reading a blog ( that I established but really few did. Email was more familiar to most people and, because they resisted migrating to the blog, I got into the habit of writing a monthly newsletter. Only in the past couple months did I come to realize that I needed to spend more time on the newsletter and treat it as central to the task of reaching my readers. This led me to Scott’s book which is one of a relatively few books focused on email marketing.

Scott’s tips are priceless and it is helpful to think of the book as posing a conversation with you about your email practices. For example, Scott writes: “In your welcome email, make sure you have an about you.” (20) I certainly did not have an “about you” in my welcome email (which I crafted only last week), in part, because I have always written to an audience of friends and family who obviously know me. As I encourage other readers that I do not know to read my newsletter, it is helpful to insert this “about you” even if ever so brief. In some sense, Scott’s book substitutes for the lack of a consultant able to tell me such things.

Some of my email hang ups arise because my identity as an author is changing. As I have upgraded my internet presence to reflect a “professional author” persona, attitudes about merchandising need to be amended. For example, my newsletter (and my publisher Facebook account) now sport buttons encouraging readers to purchase my books, which Scott certainly encourages (21). However, surprisingly he cautions the newsletter writer to first and most importantly be a friend (24). Friends are helpful; friends are truthful; friends are, in a word, friendly. (25-27) This is advice that transfers across technologies. Other authors encourage online entrepreneurs to be social on social media, rather than treat social media like another forum for push advertising.

Scott’s tips are in many ways confirmation of many of the practices that I have evolved myself over the past few years. For example, he cites the “90/10 rule” which reads that 90 percent of your content should be helpful advice and other things while only 10 percent should consist of sales pitches (36). This rule is, in effect, an application of the social part of social media.

Eric Scott’s Email Marketing is a helpful book. The focus on building credibility with your audience is actually critical when you consider how easy it is to unsubscribe from a newsletter—reminders are help. Scott’s book is short and easy to read, but don’t discount its content. Newsletter writers will want to take a look.
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on March 1, 2017
I'm probably grading this one too hard but it wasmnt as good as his first book. probably because his first book was really good. A lot spelling errors and grammar in the book so it could use some updating.
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