Top positive review
3 people found this helpful
Changed again, but still handy snack on the go
on July 19, 2016
Well, they've changed Ips chips again. The latest batch has another new package design (which alerted me). The original had the story of its origin in the kitchen frying pan--the founder's (Sean Olson) kids loved the edges of fried egg white that cooked crisp, so Ips were developed mostly out of egg white and the package called them egg white chips, if I remember right--that's what originally caught my eye when I first saw them a couple of years ago. The version in the purplish package mentioned the egg whites only on the back: "premium protein from whey and egg white," and was labeled "puffed corn & protein snack." It did contain the blurb about how "the idea...was first hatched," but now the egg content was less than the whey, oil, and cheddar cheese. I preferred the old Ips' lighter texture and base flavor, though the cheddar flavor was stronger on the newer chips. This new incarnation has no egg at all and therefore no origins story. Now they'r just subtitled "the protein snack." The only mention of egg is a "protein comparison" showing one oz of Ips Chips equals one egg. They feature "whole grain corn flower and tout their lack of gluten or GMO ingredients (not anything new). They aren't as cheesy and they're lighter textured; I like the latter, but not as much the former, but i still like them well enough for their primary purpose--a convenient protein snack that isn't too high in calories or too messy and that I can keep in the car. Everything else except the lack of egg--and the packaging-- is the same.