Amazon calculates a product’s star ratings based on a machine learned model instead of a raw data average. The model takes into account factors including the age of a rating, whether the ratings are from verified purchasers, and factors that establish reviewer trustworthiness.
I wanted this to be like my favorite and was worried it wouldn't be, but I ordered it anyway to try it. I was not disappointed! It makes my skin soft, and it's thick, and it smells great. Now I can save money on a product I use daily. How great that is!
This Amazon brand body wash is no-frills. I found the scent to be caustic, like household cleaner, and despite this being an aloe formula, it left my skin feeling bar-soap squeaky clean rather than moisturized. My husband gave it a "Meh" review as well. It's fine, not bad, it's just not exceptional in any way whatsoever.