This book is an extremely insightful and informative assortment of fact-based guidance which gives you an excellent array of validation benchmarks/parameters to size up your brilliant start-up idea. Long before you experience the adventure of an elevator pitch, it's imperative that one goes through the painstaking responsibilities of an entrepreneur to validate/assess if this idea should be tagged with a logo. This book walks you through that journey very nicely so that you can lean on the experience of many who have transcended this path and experienced success. An excellent read !!
This is great starter for anyone who is looking to be successful in startups and entrepreneurship, as this book comes from well experience professional Ravi, who worked with so many such startups and helped them launch. So, brings tons of real life experience and practical lessons into this book. Great read!!!