Top positive review
As good as you're going to get for this little money.
Reviewed in the United States on May 28, 2017
I am reviewing the rigid denim 13MWZ, purchased May 2017.
These classic Cowboy Cuts are the best bang for the buck out there. In terms of design, Cowboy Cuts are an improvement on Levi's in many ways that make a difference in everyday use:
1) Higher back pockets. This looks better on asses, doesn't look saggy, and it's more practical.
2) Wider/deeper watch pocket. The Levi's watch pocket is useless.
3) Double-felled outseams, as opposed to double-felled inseams on Levi's. This is more comfortable on inner thighs, and doesn't wear down as quickly.
4) Generally thicker denim with a more durable broken-twill weave. Levi's are 10–12 oz. denim, while most colors of Cowboy Cuts are at least 14 oz., and some are over 15 oz. To be fair, some colors of Cowboy Cuts are made from lighter weight denim, but not the standard blues and blacks (mostly light colors like white and tan, and some grays).
5) Riveted back pockets.
6) Smooth rivet caps so you don't scratch stuff
7) More belt loops
8) Higher waistband, closer to where a waistband should be on most people (at the belly button).
9) Straighter leg than Levi's, from top to bottom. This means they fit tighter in the thighs and ass, but still give you plenty of roominess in the lower legs, without actually being flares. Up high, they fit more snugly and thus stay in place better than Levi's. Even the Levi's that are supposedly straight legged are actually significantly bigger up top than they are down the leg. Outside of old-style loose-straight dungarees, Wrangler Cowboy Cuts are the straightest legged jeans you'll find.
In short, they are more practical and more durable than Levi's, just by way of design and materials. Also, they are extremely reasonably priced ($20–$35 vs. $30–$60 for Levi's), and they're still manufactured with some semblance of quality (made in Mexico of U.S. material; Levi's are made all over the place, and only the stupidly expensive ones use U.S.-made fabric).
The only "drawback" is that they look "country." They are a more formal (high waisted, tight, neat) looking jean than Levi's, and they don't come in attractive dark indigo washes. The blue is a very bland or even somewhat garish blue. If you feel that way about them, then get them in black and your problems go away.
Out of the big three American denim brands (Levi's, Lee, Wrangler), in my experience Wrangler's quality has held up the best over the years. They aren't 100 percent as good as they used to be, but they haven't slipped nearly as badly as Levi's. Lees (which are now owned by the same conglomerate that owns Wrangler) have gone downhill the most; they are garbage jeans these days.
Bottom line, I highly recommend these jeans. They are as good as you're going to get for the money these days.